There is motivation from the top organisations of society through to the individual to take action for a more sustainable future.
In 2022, the Inflation Reduction Act (IRA) was signed into law in the US to increase spending and incentives for reducing carbon emissions, lowering health costs, and improving tax revenue(5).
In 2021 Statista reported that 69.6% of British respondents stated they were more likely to purchase from a business that had a B-corp certification(6).